Following on from our post ‘Mobile Interstitial Ads – Industry Guidelines’, we at YeahMobi are going beyond industry standards to bring you ways of optimizing interstitial display.
Programmatic marketing is gaining traction in the marketing industry. Business Intelligence has recently reported that advertising via real-time bidding platforms will account for over 33% .
Interstitial adverts drive heavy percentages of ad income for app developers, but optimizing their displays is key to achieving ad revenue success.
When looking to advertise an app via other mobile devices, social media can be an excellent place to start.