Case Studies

PAYTM

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Paytm Log

Paytm is India's mobile commerce leader. It offers mobile payments and a marketplace to consumers & merchants. Backed by marquee investors Intel Capital, SAIF Partners and SAP ventures, Paytm is the consumer brand of One97 Communications, India’s mobile-internet pioneer. The Paytm app offers an incredible user experience and support and is available at Paytm.com and all app stores.

“I am really happy with your [Yeahmobi’s] performance over all. Both the volumes as well as the overall ARPU performance has gone up.” – Anjan Panda

Challenge

Paytm sought to be the most downloaded app in India. This meant bringing in a consistently high number of downloads for the company. They had a target for >15,000 install per day through various internal and external marketing strategies.

Solution

Yeahmobi provided its Performance Solution to help Paytm boost its user numbers. Our Performance Solution optimized Paythm’s iOS, Android and incentivized mobile ad campaigns via our vast network of publishers and affiliates. We also have high volumes of quality publisher channels focused on the Indian app market. Working with our networks offered the right campaigns to the right users to improve user numbers for Paytm.

Results

Yeahmobi satisfies approx. 70% of Paytm’s user acquisition requirements, driving >10,000 app installs daily.

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