DEVELOPER CASE STUDY - ALL-IN-ONE TOOLBOX
All-In-One Toolbox (by AIO Toolbox Inc.) is the app developer’s flagship product – a productivity app that offers users the ability to clean up junk files, boost memory and protect private info. The app offers 29 tools all in one place. The developer built a huge international following almost naturally and offers All-In-One Toolbox PRO as a paid version of the app.
AIO Toolbox Inc. focused on maintaining high functionality in their app and giving users a great experience. While they offer a paid for version of their app (All-In-One Toolbox PRO), they still wanted to develop business through alternative monetization strategies. They wanted to monetize their app with advertising that would not harm the user experience and would not slow down the app – essential in a productivity app designed to help users enjoy the speedy use of mobile devices.
AIO Toolbox Inc. integrated Yeahmobi’s Native Ads solution API. They displayed interstitials on functional pop-ups like exit boxes and offer app discovery via ad walls. Yeahmobi’s Native Ads solution allowed them to place ads in their app with a style that matched the user interface, so users would not feel distracted by ungainly content. At the same time, the API integration meant that the app package itself could remain light and compact and ads would display quickly.
All-In-One Toolbox was able to make 40x more in revenue from Yeahmobi’s Native Ads monetization solutions, compared with their other ad monetization strategies.