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Mobile advertising is booming in China. It is no surprise considering the country has 731 million internet users, over 95% of which access the internet from their mobile phones.
Yeahmobi has recently signed a big new partnership with German publisher Flaregames. Together, the two will strive to help developers get their games released in China.
Mobile performance marketing platform Yeahmobi has announced that the company has officially joined the Interactive Advertising Bureau (IAB)’s Tech Lab, as a member of its openRTB working group.
Leader in ad fraud detection and prevention helps mobile advertising platform provide more accurate reporting
The founder of China's Yeahmobi wants to help Chinese firms enter new markets overseas and foreign firms to find customers in the world's largest market.
Mobile performance marketing network Yeahmobi has just raised RMB 639 million (about $100 million), to bolster its global expansion. The Xi'an, China-based company is now valued at about RMB 5 billion (about $720 million).
The company will use the money as working capital for its mobile ad business and as a reserve fund for future acquisitions.
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